You can do this, if fact, most businesses do. But it is highly recommended that you get the fundamentals right before you continue to do the tactics. If you aren’t confident in your strategy then you might find it harder to implement marketing techniques like Facebook marketing, creating a compelling website or writing flyers that work. Or more likely, without getting the foundations right, your proposition may not be compelling enough no matter how good your marketing content is. It’s your purpose, point of difference, benefits and the entire proposition that makes your tactics work. Once you get these right, the rest will be much easier.

No. What matters is that you are ready to make the most of it. The strategies you learn will be applicable no matter where you are in your business journey. 

If you have an established business that already has a website, Facebook page and marketing material that’s okay. It doesn’t mean you’ll need to re-do everything, but you will learn things that will help you enhance what you’ve got, so expect you might be inspired to make some changes. 

If you are ready to take your business idea to the next level then this is a fantastic way to start getting you into the market and launching with a powerful proposition. But it does depend on the type of business and what stage of concept development you are. This course is not a business planning course so there are aspects that are not covered, for example, product conception, outlining revenue streams, cost structures and legal considerations that depending on your business idea, might be necessary. If you are not sure if you are ready, give me a call or flick me an email and we can have a chat. 

In an ideal world, you would both be involved in the program if you are both involved in anything marketing related. If you have a partner or other person employed within the business who will be involved in your marketing, then you can purchase a second login at 50% off the full price. (Contact [email protected] for the code) If this isn’t possible, then I would encourage the person who is doing the course to share their learnings with their business partner so they get on board with your marketing strategy. 

Employees, contractors and even family members who help can come and go. The responsibility of a business’s performance lies with the owner or owners. Because marketing is a huge part of a business's performance, it’s essential to understand the fundamentals of your marketing strategy yourself.  But most importantly, I believe that the owners of a business are likely the most knowledgeable when it comes to your product, benefits, market, competition and especially your vision and purpose. Which means you are the most appropriate person/s to work on your strategy. You can brief the people who are working on the marketing channels with the things you learn in this program.  If you have someone really involved in your business and worth investing in, then it would be useful to have them come to the course with you using our Plus1 discount. 

Absolutely. If you watch all the videos, do the work, engage in the discussions and you don't think it's worth what you invested, get in touch within 30 days of your registration date and I’ll give you a full refund—no strings attached.

Yes. Each module has a few exercises, some exercises will just be questions to prompt insights for your own learning, others will be more in depth designed to create something that will be part of your marketing strategy. Without the work then it's not a course, simply a series of ideas - which still may be useful to you - it's up to you.  When it comes to an exercise that has an end result (like your ‘story’ or a set of benefit bullets on a flyer), I would encourage you to continue to polish this after the course. With any writing, each draft gets better and better. As your mind evolves into that of a marketer (and it will throughout this process) then you will see things more clearly each time you tackle them. Often my first draft hardly resembles my final but it is always crucial in the development of my thinking process. 

Although in this course you won't specifically be writing your own marketing content or collateral, once you have completed these steps and have created a powerful and unique proposition you will find it far easier to write or revamp your brochure, flyer, website and other marketing tactics you choose to use. Previous participants say they get more of an understanding of what type of marketing 'channels' (e.g. Facebook advertising, Website, flyers) they should use and more clarity in what they can say.